Norrtälje Municipality had the challenge that fewer and fewer graduates from upper secondary school chose to continue studying afterwards. As part of a major work of the Ungdomsbarometern, we created an animated film together to highlight statistics on this topic. We wanted to attract both young people and politicians in the municipality in a easy and charming way to do more. The challenge was to make the film a useful tool that influences the viewer and the municipality will raise the level of education.
”Great! At first I thought that it could not be that easy? But it really was!
And it was a lot of fun! It was challenging to pack everything we have done with Norrtälje Municipality over the past year into a video but it really worked.”