Truecaller

App Explainer

Truecaller logo

Project Description

Truecaller is a global digital phone book that simplifies and enhances communication between people worldwide. Today they have over 3 billion phone numbers. The challenge was to get the viewer to understand the value of the app and clearly explain how it’s a necessary addition to truly gaining access to phone numbers across the globe in a smooth way.

The film was released in 2012 when launching their app and was further developed based on their graphic profile.

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