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When we think of corporate videos, we often associate them with sound, music and voices that convey a message. But sometimes it can be effective to experiment with making corporate videos without sound. In addition, it can often be a reality that the viewer interacts with your company video. It could be people with hearing loss, on a booth at a loud trade show, or videos that autoplay on social media without sound.
Create visual story:
When you don't have sound as a tool to communicate with, you have to rely entirely on the visual story. Use images, symbols and movement to tell your story in a clear and engaging way. Make sure each image and scene is carefully designed to convey your message and draw the viewer's attention. In this, and all other blog posts, we use short animated sequences to complement the text you read. These animated sequences could be assembled into a full movie, with voice over reading the entire text. But they also work completely on their own!
Do you want to know more about where these sequences come from and be able to create your own animated films? Check outwww.skillground.com
Use text and graphics:
When you don't have the audio to explain or clarify your story, text and graphics can be of great help. Use text bubbles, signs or subtitles to add important information or reinforce your messages. Graphics and infographics can also be useful for showing statistics, charts or processes in an easy-to-understand way.
Use creative transitions and clipping:
Since sound is not present to create transitions and moods, you can use creative editing and transition effects to create a smooth and coherent movie. Use editing to create the rhythm and pace of your film and transitions to create interest and draw the viewer's attention between different scenes.
Let the pictures do the talking:
In a film without sound, visuals are the key to conveying your message and creating an emotional connection with viewers. Make sure your images are well-crafted, visually appealing, and communicate what you want to say. Use different camera angles, lighting and composition to create interesting and dynamic images that tell their own story.
It is usually said that the sound in a film accounts for 50% of the experience, but if you cannot guarantee that all viewers, in all situations, have the opportunity to experience your film with sound. How do you work smartest then?
We hope this blog post gives you some tips and tricks to keep in mind for your next film project!
Has our blog inspired you?
Contact us to see how we can help your company use animated movies!
