We at Adme have over 1000 animated corporate videos in our portfolio in a large variety of graphic styles. Feel free to explore our library of both explainers and e-training to get a taste of what we have done in the past.

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But if we start with a blank sheet of paper - how should we think about the style?

Define your purpose and message:

Before choosing a style, it's important to clearly define your purpose and message with your animated corporate video. What feelings or associations do you want to evoke in the viewers? Do you want to convey a sense of professionalism and authority, or do you want to create a more playful and creative atmosphere? By clarifying your purpose and message, you can focus on choosing a style that best suits your goals.

Consider your brand identity:

The style of your animated corporate film should be in line with your brand identity and graphic guidelines. If your company has a clear style and color palette, consider using these elements in the video to create a consistent and recognizable experience. If your company does not have established graphic guidelines, consider creating a style that represents the image you want to convey to your target audience.

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It is also important to think about how this film fits into the big puzzle of your brand and previous communication. Is it important that there is a clear common thread in your communication as a company or that there is direct, visual recognition for the viewer?

Consider your target audience:

For your animated corporate film to be effective, it is important to consider your target audience. Which style would appeal and engage them the most? If your target audience consists of younger people, perhaps a more playful and colorful style would be appropriate. On the other hand, a more professional and elegant style may be more appropriate if you are targeting a more conservative audience. Consider which style best communicates your message to your specific target audience. It is also important to think about how important the graphic style is in itself. Should it stand out and be very different and take a large part of the viewer's attention? Or is it information that is at the center and the graphics should convey this in the best way?

Explore different styles and techniques:

There are a variety of styles and techniques to choose from when it comes to animated corporate videos. Explore different options and be inspired by other successful films in your industry or similar businesses. You can choose between 2D animation, 3D animation, stop motion, whiteboard animation or a combination of different techniques. Be creative and think outside the box to find a style that best fits your message and brand.

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As with so much when it comes to creative processes, there are rarely any right or wrong answers - as always, you need to think and reflect. To ensure you make informed decisions through active choices. We at Adme are happy to participate and discuss and guide in all these matters to ensure that we create the best possible end result together - which generates the results you are looking for!

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