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A business pitch is your chance to quickly and clearly summarize the problem your company has the solution for and the benefits of hiring you instead of a competitor. It is often called an elevator pitch. The idea is that you can communicate and convince someone in a short elevator ride – which is usually less than a minute.

This is at least as important for large, established companies as it is for a startup. You never know when you will come across a potential customer, business partner, investor or future employee!


Being able to pitch your company in 1 minute is a skill that can open doors for your business. It can be decisive in winning over potential customers, partners or investors. Regardless of whether you are an entrepreneur, startup or established business owner, it is important to be able to present your idea or business in a simple and convincing way.

A 1-minute pitch, or an elevator pitch as it is sometimes called, is a short presentation that you can give to someone you meet in the elevator or at a conference. It's an opportunity to grab someone else's attention and make a positive impression in a short amount of time. It's also a chance to get someone interested in learning more about your business and maybe even becoming a future customer or partner.

A successful 1-minute pitch should include a few basic elements. First, you should have a clear idea of ​​what your company does and what sets it apart from other companies. You should be able to describe your products or services in a concise and convincing manner. Second, you should have a clear target group and an understanding of what your target group needs or wants. Third, you should have a clear vision for the future of your business and how you plan to achieve your goals.

Having a strong 1-minute pitch can help you convince investors to invest in your idea or help you acquire new customers or partners. It can also help you create a strong brand for your business and increase its visibility in the market.

By being able to briefly explain the most important thing, you give your company the right conditions to take the dialogue further. But.. but you don't always end up in an elevator with someone. However, a digital pitch can tap into many digital elevators to attract a much larger crowd of stakeholders than you might encounter in real life. This is where a short animated corporate film becomes so important!

We at Adme have over 10 years of experience in helping companies in all possible industries and sizes to transform their particular message into a short animated corporate film that opens doors for you! We discuss, brainstorm ideas and help you boil down the message to the absolute most important and convey this in 60 seconds!

Do you want to know more about our process? Have a look at this article.

Do you want to know more about how we work to create short, engaging, animated corporate films? Listen to our founder and Creative Director, Rickard Bengtsson

Has our blog inspired you?

Contact us to see how we can help your company use animated movies!

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